A beautiful website is not enough. Discover why User Experience (UX) is key to customer retention and how to avoid the most common usability mistakes.
We often confuse UX (User Experience) with UI (User Interface). UI is how the website looks – colors, typography, photos. UX is how the website works and what feelings it evokes in the user. In 2025, in the era of instant gratification, poor UX is a death sentence for business. ### Speed is the basis of UX Google research shows that 53% of mobile users leave a website that takes longer than 3 seconds to load. Code and resource optimization is the first step to good UX. ### Accessibility The Internet must be available to everyone. Digital accessibility (WCAG) is becoming a legal and ethical standard. Color contrast, keyboard navigation, alternative descriptions for images - these are the elements that open your website to millions of new users. ### Micro-interactions Subtle hover animations, smooth transitions, feedback when you click a button. These are the details that create a sense of 'premium' and make using the website a pleasure. When designing at Wilimits, we put the user at the center. Beauty comes from functionality.
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