Google Search Generative Experience (SGE) is changing the way we look for information. Learn new SEO strategies that will help you stay ahead of the competition.
Traditional keyword-based SEO is evolving. Google is introducing SGE (Search Generative Experience), where artificial intelligence generates direct answers to users' questions, pushing classic links lower. ### E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness Google increasingly values content created by experts. The unique experience and authority of the author become more important than the saturation of the text with keywords. Your website needs to build trust. ### Optimization for 'Zero-Click Searches' More and more searches end without clicking on the link, because the user gets the answer immediately. The goal becomes to be the source of this answer (Featured Snippet) or to build brand awareness so that the user searches for it directly. ### Long Forms and Video AI perfectly summarizes short texts. To stand out, create in-depth analyses, case studies and videos that offer value that is difficult for a bot to synthesize. SEO is a long game. At Wilimits, we help you navigate this changing landscape, ensuring the technical and substantive quality of your website.
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